Making a B2B company feel human
When Kinetic Hue was still finding its voice, Gabriela did what most brands pay agencies months to attempt: she made people care. In a founder-spotlight feature across her social channels, she introduced Kinetic Hue to her audience — not as an advertisement, but as a story about the person and the work behind it.
Cybersecurity and automation are not easy things to make relatable. Gabriela took a technical, B2B narrative and gave it a face, a tone, and a reason for people to pay attention. She understood the brief instinctively, produced the content on her own initiative, and brought a level of polish and audience trust that a young company simply can't manufacture on its own.
The result was reach and credibility for Kinetic Hue at exactly the moment it mattered most — and a partnership built to keep delivering.
Gabriela didn't just promote Kinetic Hue — she translated it. She took a technical, B2B story and made it human, and the credibility that came back to us is the kind you can't buy with a media budget.Vladimir Elisei
Founder, Kinetic Hue SRL
A rare mix of operator and storyteller
Most creators tell stories. Most operators run businesses. Gabriela does both — and that combination is exactly why the Kinetic Hue collaboration worked.
Her own brand & audience
Gabriela builds and produces content under her personal brand, with a genuine, engaged following across Instagram and TikTok — and the editorial instinct to make a message land.
A decade in procurement
Beyond the camera, she brings more than a decade of experience in procurement across the pharmaceutical and medical-device sector — she thinks like an operator, not just an influencer.
Not a one-off post — an ongoing alliance
A performance-based brand ambassadorship
Gabriela and Kinetic Hue formalised their collaboration as an ongoing, performance-based ambassador partnership. As her advocacy helps bring Kinetic Hue new business, she shares directly in the results. It's a model built on aligned incentives and real skin in the game — a genuine business relationship, not a favour.